TWICE

The Global Rise of TWICE

Founded in South Korea on 20 October 2015, TWICE is a prominent Pop group that emerged through the television programme Sixteen. The group officially debuted with the Mini-Album The Story Begins and the lead track Like Ooh-Ahh, quickly establishing a significant presence in the music industry. Known also by the names Teuwaiseu and Tuwaisu, the ensemble has expanded its reach from its South Korean origins to become a major force in the international Pop landscape.

History & Achievements

The group achieved a major breakthrough in 2016 with the single Cheer Up, a track widely credited with propelling them to mainstream fame. Following this success, they made their official Japanese debut in June 2017 with the compilation album #Twice. By 2019, the group had set a new benchmark for K-Pop girl group sales, recording 3.7 million copies sold across 12 Korean releases. JYP Entertainment later reported that the group surpassed a total milestone of more than 20 million albums sold overall.

TWICE has consistently broken records in the live performance sector, becoming the first female K-Pop act to complete two separate arena tours in the United States. During the III World Tour, which concluded its American leg on 27 February 2022, they performed for approximately 100,000 attendees.

TWICE Corporate Hospitality Experience

The global demand for TWICE has established the group as a premier choice for corporate entertaining at major UK venues. Known for large-scale arena productions that frequently sell out, these events offer a high-energy environment suitable for hosting key clients and FTSE 100 stakeholders. The group's recent tours have utilised a 360-degree stage design, creating an immersive in-the-round experience that ensures guests enjoy close visibility from various angles within a premium suite or VIP box.

The Concert Experience

A TWICE concert is defined by its meticulous pacing and high production values, typically running for over two hours. For those seeking an elevated arrival, a TWICE world tour VIP package may include early entry and access to a pre-show soundcheck, a ritual that allows guests to witness the group's preparations in a more intimate setting. This curated approach to the evening provides a seamless transition from the initial check-in to the main performance, which is noted for its emotional fan interaction and vibrant atmosphere.

Corporate clients often select TWICE hospitality to provide guests with a reliable and exclusive evening of entertainment. The 2026 THIS IS FOR tour demonstrated the group's significant draw, with venues like the Kia Forum in Inglewood requiring additional dates to meet the intense interest. This level of prestige makes the events a vetted option for businesses looking to offer a memorable experience in a professional, high-end environment.

Choosing TWICE VIP tickets ensures that guests are part of a major cultural moment, supported by the infrastructure of a professional arena production. The combination of a unique stage layout and the group's reputation for delivering a show that resonates emotionally makes these events a trusted selection for corporate hospitality. With limited availability for the most sought-after dates, these performances remain a rare and valued opportunity for professional networking and client engagement.

Premium & VIP Experience at TWICE Events

Attending a performance by TWICE offers a high-energy production that frequently utilises a 360-degree stage design. This immersive in-the-round setup ensures that guests enjoy close visibility from multiple angles, moving away from the traditional end-stage format found at many arena concerts. Choosing a TWICE world tour VIP package often includes access to a pre-show soundcheck, a significant ritual for dedicated fans that takes place before the main doors open to the general public. With shows on the THIS IS FOR tour running for over two hours, the comfort provided by TWICE hospitality options allows guests to enjoy the full scale of the production in an elevated environment.

The demand for TWICE VIP tickets is consistently high, with recent dates in major cities selling out rapidly and requiring additional performances to meet fan interest. Premium access typically includes benefits such as exclusive lounge entry and curated dining, providing a seamless transition from arrival to the start of the show. For those seeking a more private setting, a TWICE VIP box offers a refined space to view the large-scale arena production. Arriving early is a standard part of the experience, particularly for those with VIP hospitality access, as check-in for soundcheck events often concludes several hours before the main performance begins.

What distinguishes the premium experience at these events is the combination of fast-moving arena energy and the exclusivity of vetted hospitality services.